media campaigns | alan klein communications

NYC Performing Arts Spaces

Mon, 28 Jan 2008 09:37:47 -0800

See the coverage of NYC Performing Arts Spaces by clicking the thumbnail below:

Raise the Rainbow: Media Campaign

Mon, 19 Nov 2007 15:31:06 -0800

Since it first flew over San Francisco’s 1978 Freedom Day Parade, the Rainbow Flag has become an enduring symbol of lesbian and gay unity worldwide.

In commemoration of the 25th anniversary of the Stonewall Rebellion, the world’s largest rainbow flag was unfurled in New York City before one-million-plus celebrants from all over the world.

The historic event, part of a three-day weekend of lesbian and gay pride events, took place on June 26, 1994.

StopDrLaura.com: Media Campaign

Mon, 19 Nov 2007 11:32:40 -0800

On March 1, 2000, five friends got together and launched StopDrLaura.com with the goal of forcing Paramount Television to cancel Dr. Laura Schlessinger's then-upcoming TV show.

Schlessinger had repeatedly called gays and lesbians "biological errors" and deviant — (one of our favorite Dr. Laura quotes: "How many letters have I read on the air from gay men who acknowledge that a huge portion of the male homosexual populace is predatory on young boys?'') — and we were outraged that Paramount would give a national platform to someone intent on spreading that kind of intolerance against a class of Americans.

Of equal concern, two weeks before StopDrLaura.com was launched, the Los Angeles Times reported that a national gay rights group had reached a "tentative accord" with Paramount in which they agreed that Schlessinger's TV show could run. Like many in the community, we were outraged, and decided to do something about it. Thus StopDrLaura.com was born.

iFit.com: Media Campaign

Thu, 15 Nov 2007 12:17:39 -0800

iFit.com, the Internet’s first virtual personal trainer, designed to create and control your workout from an innovative new website (www.ifit.com). iFit.com controls the operation of your iFit.com-compatible home fitness equipment via the Internet.

iFit.com connects your treadmill, home gym, bike and elliptical to their website, creating a limitless variety of personalized interactive workouts.

Alan Klein Consulting pitched this story to national print, electronic and new media nationwide.

God's Love We Deliver: Media Campaign

Thu, 15 Nov 2007 00:15:48 -0800

Following is a media release touting a new meal program, the quality and nutritional value of God's Love We Deliver's food:

Lesbian, Gay, Bisexual & Transgender Community Center

Thu, 15 Nov 2007 00:14:27 -0800

Absolut Live! Media Campaign

Thu, 15 Nov 2007 00:13:42 -0800

Absolut Live! Created a public relations campaign aimed at opinion makers, from the solicitation of business support to the full launch of the Absolut Live! program.

PR strategies included: Developing a media launch in each market; Creating and implementing an effective media strategy to reach a wide range of media outlets, including print, electronic and new media; and, delivering customized pitches to varying segments of the media.

GLAAD: Partnership for a Drug-Free America Campaign

Wed, 14 Nov 2007 23:19:20 -0800

The Gay & Lesbian Alliance Against Defamation (GLAAD) launched a national media campaign to alert television networks and independent and affiliated stations nationwide of a public service announcement (PSA) it considers patently homophobic.

GLAAD asked the Partnership for a Drug-Free America (PDFA) to recall the ad, which is part of a campaign to end heroin use, but a terse response from PDFA flatly refused to address GLAAD’s concerns.

The Anti-Violence Campaign

Wed, 14 Nov 2007 23:17:27 -0800

We created and produced television public service announcements aimed at ending bias-related violence. We provided publicity and public relations and placed feature stories in major outlets including the Los Angeles Times, The New York Times, GQ, The Advocate and CNN.

We recruited Susan Sarandon as Campaign Chair and Campaign National Council members Ricki Lake, Lou Reed, Chaka Khan, Harvey Fierstein, Gus Van Sant and John Waters.